2 TYPES OF CUSTOMERS, ONE GOAL

Just like so many other things in life — whether you’re team Coke or team Pepsi, a morning person or a night owl — our customers often find themselves in two camps, even if they don’t realize it.

On one side, there are those who are patient and want to save money by giving us the chance to fix their AC problems over time.

On the other side, we have customers who still want to save money but don’t have the time nor patience to wait through multiple repairs.

The tricky part comes when a patient customer starts feeling the pinch of waiting, especially if they change their mind after we’ve already ordered parts and begun work. It puts us in a funny position because we genuinely just want to make everyone happy! We never want to push customers toward a replacement if it’s not necessary; as long as there’s life in the equipment, we’re glad to keep it running. But if patience is limited, opting for a complete replacement might be the smoother path.

A neighborhood we work in has homes all built at the same time, with air conditioners that are now around 11 years old. These systems aren’t ancient, but they’re starting to show signs of wear, just like a car with high mileage might need some extra attention. Many people don’t realize how hard their AC systems work, especially in those hot summer months. They’re running nonstop, year after year, and just like a car, when run that hard, parts start to

wear down.

In this neighborhood, two houses side by side had the same AC system and nearly identical issues. We visited one home several times over the summer, fixing each issue and keeping the unit going. This homeowner was content with the process and trusted us to keep their unit repaired and running.

But their neighbor, with the same equipment, felt frustrated after our second visit in the same season, suspecting we might be misleading them.

That experience got me thinking: Sometimes people think they want to keep fixing things, but they may not actually have the patience for it — and that’s okay! 

It all comes down to knowing yourself. Do you have the patience to see a repair process through, or do you prefer the peace of mind that comes with a new unit? Even brand-new equipment isn’t immune to the occasional issue, but if you’re okay with working through those bumps, we’re here to fix it and help you save money along the way.

I personally lean toward “let’s fix it and save you money,” but ultimately, it’s about what feels right for you.

This customer REALLY gets it!

On a lighter note, I wanted to share a quick update on Ava’s driving! She still only has her permit, but she’s doing great and gaining confidence behind the wheel. She recently drove us into town for a country concert, handling the drive like a pro. She won’t let me put a “new driver” sticker on the car, but if you see that gold car, be sure to keep an eye out — just half-joking!

I wish everyone a safe and joyful new year Don’t forget to schedule your regular maintenance appointment!